Get Your Free Product Description Template
Unfortunately, there is no one fit all product descriptions template that we can write for you. The fact that you clicked in here may suggest that you’re trying to cut corners and minimize work effort. We don’t think there is free lunch in this world. Why would there be? If it’s something valuable, cost effective, and profitable. Why don’t I take it myself and give it to you for FREE? Stop dreaming, stop being lazy, put effort into what you’re doing is the only way to success.
OK, enough life coaching crap, what do we know about life anyway! Let’s get back to the focus of the day.
Every product and audience is different and has different buying triggers. And that’s OK, because you want your product descriptions to be unique.
If you’re stuck on writing a product description, here are a few guidelines to help get you started.
First, answer the following questions:
Who’s the ideal customer? The foundational to writing a good description is to know who your product is designed for.
What are your products’ basic features? Write out any dimensions, materials, functions, care instructions, and usage guide.
When is the product best used? If youre selling a blanket, you can say something like “Is your cozy blanket perfect for cold winter nights with a cup of hot cocoa by the fireplace? Or is it more for a brisk autumn evening as the sun goes down?” The main point is to highlight the ideal scenarios for when a customer should use your product.
What makes your product special? Think about the unique benefits of your product and why it’s better than that of your competitors.
Now You’re Ready!
Once you have this information in a document, use the following template to write out your product description.
Write a specific headline that grabs your target customers’ attention. Keep your ideas simple while showcasing an instant benefit.
Craft a short paragraph based on the basic features and best-used information above. Look to the examples above to get inspiration for writing an entertaining description.
Include a bullet list of product features and benefits. Add any technical details needed.
Add social proof. You can use a customer reviews app to capture product reviews on your website and integrate others from third-party sites like Google or Facebook.
A compelling product description will always pay you back
Share your knowledge about your product. Tell stories and explain even the tiniest details. Make an effort not to be boring and instead delight your web visitors with seductive descriptions. Most of all, write with enthusiasm, because your passion for your products is contagious.