The Never Ending SEO Process
You probably already know that search engine optimization stands for SEO. But how does it work and what does it actually do. It is a digital marketing strategy that you can use to help your business website rank higher on search engines and social media platforms.
By strategically placing the right keywords in your content, you can help your web pages rank higher on Search Engine Results Pages. The reason for doing this is because most people do not scroll pass the first two pages of their search result. Ask yourself this, when was the last time you scroll to page 3 of your search result. The higher your business appears, the more chances potential clients will see you.
When we start a digital marketing task, the below process is what we go through.
1. A good Website is a good foundation
The foundation of all your marketing work is a good business website. We have discussed the importance of a business website previously. Anyone can build a website but a few can create a website that produces conversions. After all, the average conversion rate across all industries is less than 2.5 percent.
You need to create useful and engaging content around keywords related to your audience. Those same keywords should also be used throughout your website, product pages, and landing pages. This creates relevancy and helps search engines understand what your site is all about. Make your website useful for your specific audience. You want your audience to convert at much higher rates. To do so, you have to study your audience closely and give them what they need and expect.
2. Content give values
Your website contains content. Content marketing is necessary for SEO, but it’s only part of the equation. Google analyse millions of websites, while you analyse your specific audience’s behaviours. If you have done the research and applied the data to your site, you can expect a jump in conversion rates. The people who visit your site find what they need quickly and appreciate your business for providing it. This builds up brand loyalty results.
3. On-page SEO
Without SEO the website will not have much traffic. Without traffic you won’t have conversions. Create a site with valuable and sticky content. This will open plenty of opportunities for visitors to convert.
While more organic traffic to your website is great, boosting your conversion rate and increasing sales is the ultimate goal. An SEO sales strategy is all about focusing your SEO efforts specifically on boosting leads and sales. It’s an inbound marketing technique you can use to target potential customers and searchers who are looking for the specific products or services your business offers. Let’s dive in a little deeper to see how it works.
SEO and keyword research can help you target a specific audience based on the search terms they’re using, which greatly increases your chances of making a sale. By attracting the right visitors to your website, you can increase your conversion rate and sell more products and services.
When you focus on SEO, you choose primary and latent semantic keywords related to search intent. You write content that people love to read and make sure you provide meta information to help Google to better understand your content.
4. Optimise Optimise Optimise
A website optimized for conversions typically has better metrics, such as time to load, time on page and bounce rate, which means that Google might rank it higher. A page that takes a long time to load is likely to push visitors away.
5. Publicise to generate traffic
For many businesses and e-commerce sites, using a combination of SEO services, PPC/Google Ads, Facebook Boost, Instagram Boost and the like will make sense depending on the target audience.
When you spend money on Adwords and Social Media, you will probably see some results right away. With paid strategy, you can control how much you spend depending on how high you want to outbid your competitors. This is an instant result. What you paid for is an exposure. Whether or not it leads to a sale, is another question.
On the other hand, SEO works differently. The beauty of SEO is that the results only get better over time. The SEO strategy you implement now can continue to boost your sales for months and even years to come. However, the reality of SEO is that it takes time to see results. While an effective Ads campaign can bring in more leads for your sales team or boost eCommerce sales right now. On the other hand, the benefits of your SEO efforts will compound over time.
6. Analysis your Ads results
Track Your Progress: Google Analytics will show you how much organic traffic you are getting from the search engines. You can analyse the performance data and analytics to help you track your progress and see where your money is being spent. If you’re not seeing the progress you’re looking for in a reasonable amount of time, it’s time to rethink your strategy.
Use the data collected to see which strategies are (or are not) working for your Ads campaigns. Analyse competitor’s Ads as well, identify which ones you can utilize in your own campaign for the best results.
7. Repeat and Go back to the beginning
With knowledge from the prior steps, we are now armed with better understanding of market needs. This is where we refine all previous steps and start again. Capitalizing on existing traffic helps improve your conversion rate because a higher percent of your organic traffic will convert. You know what offer your audience will respond to and how to present it to them in an appealing way.
If an agency promises to have you “on the first page of Google in X amount of time,” please be extra careful when working with them. Remember, SEO is a process, and results happen over time.
Attracting organic traffic through SEO is free. You have to pay to develop and promote the content, but that’s not nearly as expensive as pay-per-click. Invest your time and money into growing your organic traffic. It will take longer, but the results last longer and result in more conversions.
If you have good SEO, you can attract more traffic and get more opportunities to convert potential customers.
As you can see, SEO, Content, Optimisation, Paid Ads and Conversion Rate all work hand-in-hand. If you meet your audience’s expectations and help them find what they want, you will secure a customer.