How We See Digital Marketing in 2021
Digital Marketing can accurately bring in target audience to your website. It should be a focus area for small businesses. Most clients will do their own research before making their decision. With correct digital marketing strategy, you can guide their research to your business. Showing the values that you can bring to the clients with your products and services. We divide Digital Marketing into the following five major categories:
Search engine optimization (SEO) refers to the process of improving your site’s organic traffic and ranking on search engines such as Google, Bing, and other search engines. SEO is the art of persuading search engines to recommend your content to their users as the best solution to their problem.
Search engine optimization brings FREE traffic to your site. There are typically paid results as well; and they are identifiable by the ‘Ad’ icon to the left on the search results. When a user clicks on a paid result and visits the site, the advertiser pays the search engine for that visit.
SEO is a huge topic and it includes improving the site content readability, speed of the site, site structure, UX/UI and connections to internal/external sites.
In our opinion SEO is the best form of advertising because it brings genuine visitors to your site. People are actively looking for your content in their searches. The only downside of SEO is the time and effort involved.
2. Search Engine Advertising
Search engine advertising allows you to directly display your paid ads among the search results. In traditional marketing, the more you pay for advertising, the more prime time display you will get. How your advertisement shows up depends on a few factors.
Your keyword relevancy, ad content relevancy, click through rate, ad bidding price, site historical performance, and many other factors. The final price for the ad is the overall cost combining all these factors as well as the same combined factors from your competitors. It is a very complex calculation involving a lot of variants.
This is also a good form of advertising because you are advertising what your visitors are actively searching for. This means the conversion rate is naturally higher.
3. Social Media Marketing
This is a popular media for advertising. Popular channels are Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, Reddit, Snapchat, Pinterest, etc. Each channel has their own consumer base and marketing strategy. Marketing on all of it will be unnecessary because you should only market to the appropriate target group that is most suitable to your business.
4. Digital Content Marketing
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
This is getting more and more popular because it tides in to all the above marketing strategies such as SEO, Search Engine Advertising and Social Media Marketing. It is a place to showcase your knowledge in the area you are specialised in. When writing your content, include SEO factors, and keywords, this will bring your content up the search ladder.
This allow potential clients to find your content, find the values in it, and by the time they contact you they’re already convinced they want to work with your business without any high pressure sales tactics.
5. Email Marketing
Email marketing is an old fashion technique which have been existing for a long time. Most of us ignore cold email marketing and on popular mail clients, there is even a special folder called SPAM for these type of emails. This is not what we are talking about here.
We want email marketing with the right target, visitors who subscribed to your business, returned customers, long time clients. Email marketing is a good platform for remarketing.